5 Ways To Drive Traffic To Your Business
Reading Time: 7m 38s
List of Content:
I've been marketing online since 2004. Before Google, Facebook, Instagram, Snapchat, Twitter, and all the social media, back then. It's interesting how marketing online or internet marketing has evolved over the years, and things seem to be there seems to be a lot of noise, and things seem to be very complicated.
Introduction
Today I will teach you the only five ways you can drive traffic to your business and your website.
Do you have an offer, do you have a funnel, or do you have a business that needs more eyeballs? You need more traffic. You'll find this article very helpful.
Way #1
Way number one, and that is you earn it. You earn it, and what do I mean by that? I'm talking about your blog; I'm talking about your YouTube channel; I'm talking about your podcast. Earning it means that you are creating content. Usually, it's a function of content marketing.
You are putting content out there. Hopefully, it adds value to people's lives, and when enough people see it, they will want to learn a bit more and click and opt into your offer, your funnel, or buy one of your products. You are going to earn it.
Now the problem with earning it is you got to earn it. You are going to earn it with your time. You are going to earn it with your effort. You're spending something because you consistently invest your time and effort to create content.
And the problem is, with social media and the internet, I always say that social media is like a monster and that it's never enough, right? You always keep feeding this monster, this content monster. This monster will eat it all up no matter how much content you create.
And there's a time and place for that. I do a lot of content marketing, but it's dangerous if that's your only strategy. So the first way is you got to earn it. Earn it with your content.
Way #2
Number two is you buy it. I'm talking about now paid traffic. You're running Google ads; you're running YouTube ads; you're running Instagram ads; you're running Google Display ads; you're running Facebook ads; you're running banner ads. It doesn't matter, but you are paying for the traffic.
You are paying to be paid per impression or paid per click. Doesn't matter, but you're spending actual dollars to drive traffic to your website.
Now the disadvantage is it costs you money. You need to be able to spend money to acquire more traffic. The upside is you look at any business online, any substantial business, and rely on buying traffic because it means you can scale the business when you can buy traffic.
You can scale the number of people, the number of visitors going to your website, your business, and your offer. So that's a very powerful strategy. It would be best if you had that.
Way #3
Number three, and that is you can borrow it. Meaning other people already have traffic. They already have visitors; they already have eyeballs. How could you borrow that? You would do that through; it could be an affiliate program. It could be through a joint venture.
For example, you have a joint venture partner with a list of 100,000 people, and you've got an offer, and you can be struck a deal; you can structure a deal where the joint venture partner promotes your offer to their list in exchange for a commission. You are borrowing their traffic source.
Another way you could do it is also you have articles. You have content that other websites and other channels that are willing to feature your content. You're also borrowing their traffic. Sometimes you borrow for money where we pay them commission, or you borrow for free, then you don't have to pay them. So that's way number three, and that borrows the traffic.
Way #4
Number four is you can also recycle traffic. What do I mean by that? It means you have an opt-in offer where someone goes to your website, gives you the email address and name, and permits you to communicate with them frequently. Now you're building your email list.
Now those visitors, you might have spent some money, or you might have earned it. It doesn't matter. Now they are in your email list.
You can keep sending them offers emails and driving them back to your website, and content. You're recycling their traffic. It's the same visitor.
For example, I could have someone; I could have a fan; I could have visitors going to my website. They have opted into the list of free e-books. If, by the way, you have not downloaded my e-book, what the hell is wrong with you, man? Click the link somewhere and download the e-book.
So after you opt into the list, I may email them, hey, here's the latest video on whatever topic. Watch the video, or follow me on Instagram. They come in through an email, but then they could follow me on Instagram, subscribe to my YouTube channel, subscribe to my podcast, and read my blog.
I am recycling the traffic. It's the same person but I'm recycling the traffic through different channels. Does that make sense?
Way #5
Way number five, and that is retargeted. Retargeting the traffic. Usually, it's a function of Facebook, YouTube, and Google, where you are retargeting. So they've visited your website. They have gone through your offer.
Maybe they have not bought it. For example, let's say you have an offer at $500, and you have that on your website. Then they've gone to your website, but they're like, you know what, I'm still deciding whether to buy this. A little bit later. No problem, you can run retargeting ads.
Retarget the visitors who have gone through your website but have yet to buy it today. Then you can show them some more things. Another testimonial, more social proof, creates more urgency or gives them more information. You are retargeting them to create more traffic.
Conclusion
Those are the only five ways to drive traffic to your business and to your website. Everything online, it pretty much falls under one of these categories. So what should you do? Which one should you start off with? A better approach, I believe, is you pick one of them. You just pick one of them to start off with.
If you've got a proven offer that actually converts, that's working well, maybe you wanna start off with borrowing other peoples' traffic, or you don't have a budget. You don't have a lot of money, but you have time, then you invest the time, then you earn their traffic. Maybe you write a weekly blog post. Maybe you do a podcast on a weekly basis.
Maybe you will do a YouTube video. It doesn't cost you a lot of money. It just takes time. You're investing your time, end effort, and your talents to get eyeballs, right? To get traffic, or maybe you say, you know what, I've got an offer, I've already done some blogging, I've done some content marketing. It's time to scale my business.
Then You wanna allocate the amount of budget to buy traffic, to grow your business. I believe in the beginning, just pick one and focus on that. Get it to a certain level. So from here to here. Then there you can then diversify a bit.
Within my own business, I do all five. I do a lot of things to earn traffic. I spend a lot of money buying traffic. I also have a lot of-- and joint venture relationships that I borrow traffic from, right? Also building my email list to recycle traffic.
Article source: https://youtu.be/h0O0vtPMoRQ